The medical & recreational cannabis market

From start to finish

How The Greenbox came to be

Our team is stacked with amazing designers, engineers, developers, and business professionals who all worked collaboratively to bring the greenbox from an idea to a reality.

The goal was simple; to create a private purchasing experience that solved the problems of inventory management, customer experience, data tracking, and lost overhead due to unpredictable foot traffic and underutilized staff. By bringing together some of the best and brightest in their respective industries the greenbox was born.

The Market

“It’s 2018 and marijuana remains illegal in the United States.

But continued federal prohibition hasn’t stopped the marijuana industry from growing like a very profitable weed.

Despite what could be considered an unfriendly administration in Washington D.C., nine states and the District of Columbia now allow for recreational marijuana use and 30 allow for medical use. And more states are lining up to join the legalization wave. Pot has become big business in the U.S.

The emerging industry took in nearly $9 billion in sales in 2017, according to Tom Adams, managing director of BDS Analytics, which tracks the cannabis industry. Sales are equivalent to the entire snack bar industry, or to annual revenue from Pampers diapers.

That was before California opened its massive retail market in January. The addition of the Golden State is huge for the industry and Adams estimates that national marijuana sales will rise to $11 billion in 2018, and to $21 billion in 2021.”

– CNN MONEY –

30
Medical marijuana broadly legalized
9
Marijuana legalized for recreational use
20
No broad laws legalizing marijuana
Entry

Scaling the business in 2017 and beyond

serviceable obtainable market

LA-based dispensaries early adopters

serviceable available market

California Dispensaries

total available market

Currently 8 states allow recreational MM use. $50BN Marketing by 2026

 

REVENUE ENHANCEMENTS

optimize product cost; increase production inventory to meet demand

 

CONTENT EXTENDED

begin digital marketing and press strategies to bring attention to disruptive product

 

CROSS PLATFORM CRM INTEGRATION

Mobile App, Mobile Wallet, Promotional Pings for Retargeting, Omni-channel

 

DATA CAPTURE

Expandable data mining from consumer purchase behavior for vendor to curate merchandising strategy

 

MASS MARKET

After establishing a brand and a large customer base, the next step is expanding the vending machine locations beyond dispensaries to areas with even more foot traffic

Initial Traction

Erba Collective

• Additional point of purchase
• Signed first dispensary and continuing to sign on more early adopters servicing cannabis in Los Angeles
• Accessible and untapped sales pipeline