About Us

Zack studied International Relations with a minor in Marketing at the University of Massachusetts in Amherst. In 2010, while still in college, Zack launched his first company, a record label. Six months after launching 1st Round Records, Johnson debut artist had the #1 album in the US & Australia. Zack had his first exit to Sony RCA in 2014. After transitioning out the music business, Zack launched an athletic apparel company that focused on innovative textiles. Zack negotiated a partnership to make energyDNA the official apparel partner of the FIA Formula E Championship racing series.

Prior to launching greenbox robotics, Zack was the Director of Strategy and Business Development at the fastest growing marketing firm in the United States, Hawke Media. While in the Hawke's nest Zack was the Chief Marketing Officer for five Los Angeles cannabis dispensaries, as well as a metal fabrication company that builds vending machines. The biggest pain point for each dispensary was not being able to service customers fast enough. This pain point, and the relationship with the metal fabrication company was the inspiration for greenbox.

Peter received his Mechanical Engineering degree with minors in Math and Physics from Rowan University. As a young boy, Peter earned the nick-name Macgyver because he could build and/or fix just about anything with or without a paperclip. For 20 years Peter has stayed the course and continues to create and develop products in a vast range of industries. Peter currently holds 3 patents and has another 3 patents pending. Peter is the Founder and CEO of Idea Lab in Bedford, NH. Idea Lab is an Engineering Consulting and Product Development company. Peter has invented a snowboard footrest for chairlifts, a “camera-less” photo booth, a medical device for orthoscopic surgery, functional jewelry, automated work cells, robotic end effectors and many others. Peter specializes in cost effective and creative solutions that aid inventors and companies to start or sometimes finish what they started.

When Peter isn’t working he is probably sleeping or thinking about ways to make the greenbox even cooler. Peter enjoys camping with his family, motocross, VW buses, mountain biking, tinkering and a hoppy IPA.

Ian Cathcart studied Communication Studies with a minor in Marketing at San Jose State University. While in college, Ian worked with Zack as a Social Media manager and A&R rep for 1stRoundRecords. Ian transitioned from his position at 1stRound into a sales role at 1stRound Athletics, working closely with Zack to make the athletic apparel line the official partner of the FIA Formula E Championship racing series.

Ian then went on to work for Apple. Over a span of 4 years, Ian held multiple positions in sales, technical support and business development. Upon graduating, Ian worked at Stanford Athletics in the Marketing department before moving back to Los Angeles to work full-time at greenbox Robotics.

Ian has held positions at Charity Water since 2012 to help raise money to build wells in countries with water scarcity. His group has successfully organized for 3 wells to be build over the last 5 years.

Colbi Stahl oversees brands and partnerships for greenbox. Prior to greenbox, Colbi worked with brands like Casamigos Tequila, Stance, and Wasserman. Colbi has been a driving force behind licensing and partnerships with Sugarfina, Williams-Sonoma, ESPN, Bubba Watson, YouTube, the NCAA, and MLB. In addition to spearheading brand growth for greenbox, she currently serves on the board for Newday Investing, an impact investing firm based in San Francisco. Colbi is a Los Angeles native and a graduate from the San Diego State University.

Drew studied Psychology with a minor in Business at the University of Maryland, College Park. The entrepreneurship bug bit him at a young age. At the age of 19 he started his first service-based business called Mobile Makeovers, a mobile auto detailing and pressure washing company. By the end of his college tenure, he moved onto the world of hospitality where he learned the ropes of operating bars and restaurants.

Prior to joining the greenbox team, Drew spent 10 years as an Owner/Partner opening and operating multiple successful food & beverage concepts in Baltimore, MD. Drew is now located in Marina del Rey, CA pursuing his passion in the cannabis space with greenbox Robotics.

If Drew isn’t working, he’s spending time with his family outdoors and searching for hidden food gems in LA.

Jesse Peterson is an RN specializing in Neurology in New York City. Her interest in the Cannabis industry stem equally from an entrepreneurial and medical standpoint. As cannabis-based treatment options have expanded exponentially in recent years within the US medical field, particularly in neurology, Jesse has sought to expand her knowledge to meet the needs of this growing population. Jesse’s roles in greenbox range from business development to medical liaison. Jesse is also a certified yoga teacher and avid traveler.

Patrick Schlesselmann grew up in Goleta, California and was accepted into Chapman University in 2012 where he studied Graphic Design for 4 years to earned his Bachelor’s of Fine Arts Degree in Graphic Design and graduated Cum Laude. During his time at Chapman Patrick mastered a catalog of design services and landed a position in the university’s marketing department as a marketing designer.

Post graduating, Patrick accepted a position at Hawke Media as a full time Graphic Designer / Front End Web Developer. In his time at Hawke Media Patrick was first introduced to the greenbox brand, creating the logo and brand guidelines, working with Fastcorp to create the first digital prototypes of the machine, and developing the greenbox website.

Patrick continues to work with greenbox and “Is excited to be working in such an untapped industry and create the standard for what cannabis can be in the digital age”.

Caroline Murphy grew up in Williamsburg, Virginia and graduated from Western State Colorado University in Gunnison with a Bachelor of Arts degree in Graphic Design. While living in Colorado, Caroline's freelance graphic design career flourished while working with cannabis companies and a variety of local businesses. Caroline’s passion for cannabis is stemmed from her personal medicinal use of the plant to alleviate various symptoms that have caused issues in her health. After two years managing a medical cannabis dispensary in Crested Butte, Caroline oversaw the transition of the store into recreational cannabis sales in 2015. Sharing her vast product knowledge of cannabis goods sold in the retail market and exchanging personal experiences with other cannabis users has expanded her education to outstanding standards.

Carlos is a Los Angeles native who studied Mass Communication at San Jose State University. During college, Carlos was immersed into the then exploding cannabis scene in the Bay Area as medical marijuana dispensaries began to pop up everywhere. This experience always kept him fascinated with the hemp plant and it’s business potential in the mainstream consumer market.

After college, Carlos began a four year long journey with Apple where he excelled in top notch customer focus and technical knowledge influencing various parts of the business on the retail level. His passion for the SF bay area music scene led to Carlos being offered a career experience with Apple Music as an assistant producer for Beats 1- a 24/7 digital radio station. At Beats 1, Carlos was instrumental in assisting the public relations and promotions team in generating press for Beats 1 shows, new music releases, and ‘Up Next’ artist spotlights. His thoughtful and connected approach to developing brands continues to give him opportunities consulting with creative entrepreneurs in the music industry.

Carlos brings his commitment and focus on the customer experience to help develop and scale greenbox Robotics as the premier product pushing cannabis retail into the digital age.